How Verifluence Works
Verifluence is a sponsorship platform that connects brands (operators) with content creators (streamers). What makes it different is how money is handled: campaign funds are never held by Verifluence or any intermediary. Instead, they are locked in a publicly auditable escrow contract on the blockchain.
The Problem
Traditional streaming sponsorships rely on trust at every step:
- Streamers must trust that the brand will actually pay after work is done
- Brands must trust that the streamer will deliver on their commitments
- Both sides depend on intermediaries who may hold funds, delay payments, or charge fees for dispute resolution
These trust dependencies create risk, slow down payments, and make it difficult for either party to independently verify the status of funds.
How Verifluence Solves This
Verifluence replaces trust with a verifiable, rules-based escrow:
| Concern | Traditional Approach | Verifluence Approach |
|---|---|---|
| Who holds the money? | The platform or an intermediary | An autonomous smart contract — no person or company controls it |
| Can the brand verify their funds are safe? | Only through the platform's reporting | Yes — the deposit is a public blockchain record anyone can verify |
| How are streamers paid? | Manual payment after review | Automatically, upon providing cryptographic proof of fulfillment |
| What if a streamer doesn't deliver? | Dispute process, arbitration | Unclaimed funds are refundable to the operator after an agreed deadline |
| Is there a single point of failure? | Yes — the platform itself | No — the contract runs on a decentralized blockchain |
Key Participants
| Role | Description |
|---|---|
| Operator | The brand or agency that creates a sponsorship campaign, deposits the budget into escrow, and assigns allocations to approved streamers |
| Streamer | The content creator who applies to campaigns and earns payouts by fulfilling streaming commitments |
| Escrow Contract | The on-chain program that holds funds, enforces payout rules, and processes refunds — it operates autonomously with no human override |
Custody Model
Verifluence is non-custodial. At no point does Verifluence, its team, or any third party have access to, control over, or the ability to move campaign funds. The money flow is:
- Operator's wallet → Escrow contract (deposit)
- Escrow contract → Streamer's wallet (payout upon proof)
- Escrow contract → Operator's wallet (refund of unclaimed funds)
The escrow contract is an immutable program deployed on the blockchain. Once deployed, its rules cannot be changed, paused, or overridden by anyone — including Verifluence.
Money Flow Summary
Next Steps
- Escrow overview — the three-step lifecycle of campaign funds
- Fund locking — how deposits work
- Budget allocation — how funds are committed to streamers
- Payout claims — how streamers receive payment
- Fund recovery — how operators reclaim unused budgets